MGT 3320Distribution Management

Catalog

Prerequisite(s): MGT 3325 or concurrent enrollment; only open to BBA students. This course focuses on the distribution process from point of manufacturer to the point of use. Major topics include: evolution and trends in distribution, structure of durable and non-durable goods industries, types of distribution intermediaries, customers and market segmentation, function performed by distributors and their strategic allies, common financial terminology used in distribution, fundamental elements of distributor finance, alternative performance measures, application of technology to the distribution process, and the like. BBA students must have a declared major to enroll in this course.