JOU 3367Principles of Advertising & PR

Baylor University · 3 credits · UGRD

Catalog

Prerequisite(s): C- or higher in JOU 2303 or JOU 3372 or consent of instructor. Professional communication principles applied in contemporary public relations and advertising concepts. Theory, history, and practice of public relations and advertising, including persuasion, evaluation of public opinion, and the planning, implementing, and evaluating of public relations and advertising programs.

Recent sections

Fall 2026 · 1 section

Aug 24 – Dec 9

Section	Days & time	Location	Instructor
01Class #46701	Mo We · 2:30 – 3:45 PM	CASTLW 245	Kim Patterson