INB 4325International Marketing

Catalog

Cross-listed as: MKT 4325 Prerequisite(s): MKT 3305; only open to BBA students. A study of the international dimensions of American enterprise and the background of the international environment. Includes international trade concepts, cultural dynamics, business customs, multinational markets, development markets, and influence of political, legal, and geographic factors on international marketing. BBA students must have a declared major to enroll in this course.