STCM 66253AUDIENCE MARKET ANALYSIS

Arkansas State University · 3 credits · UGRD

Catalog

Sem. Hrs: 3 Using social scientific research methods for audience/consumer analysis, this course provides a survey of applications of research in media industries. Pragmatic task activities will be conducted via Nielsen, Arbitron, SRDS and related data sources to find audience market insights.

Recent sections

Fall 2026 · 2 sections

Aug 19 – Oct 2

Section	Days & time	Location	Instructor
10AClass #61523	Time not published	Web Online Course	DeVoss, Christina
CP1Class #65394	Time not published