E-Commerce & Social Media Mktg

Catalog description

This course will cover how a business can market its products, services and ideas using internet technology. Topics will include e-commerce as part of the marketing mix, search engine optimization, selling through the internet, social networking, blogs, measuring results of the e-commerce strategy and email as permission marketing. Prerequisite: BUS 103 or BUS 210 or consent of instructor. Semester Hour(s): 3 hour(s) Lecture / Lab Hours: 3 lec/week