Marketing

Catalog description

An examination of the fundamental principles and functions of marketing, with emphasis on the tools and techniques by which goods are transferred from producer to consumer, notforprofit marketing, consumer behavior, organizational buying behavior and the relation of marketing to the economic and business structure. ELA Placement: ELA 099 Requirement Prerequisite: None Semester Hour(s): 3 hour(s) Lecture / Lab Hours: 3 lec/week