BUS 125Introduction to International

Catalog

Discover how businesses, while strategizing their international expansion, consider the importance of cultural inclusivity, local market sensitivities, and equitable management practices. Explore international marketing strategies, cross-border finance mechanisms, international standards, and efficient logistics and supply chain operations. Recognize and respect varied business practices and norms. Learn about the nuances involved in product development, international distribution, and sales strategies that are responsive to the diverse needs and preferences of international consumers.