BA 154

Google Analytics & SEO Applic

Santa Ana College · UGRD · Fall 2026

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Catalog description

Use Google Analytics and Search Engine Optimization (SEO) tools to measure and improve website performance. Practice keyword research, content optimization, traffic analysis, and campaign tracking with Google Analytics and related web statistics apps. Apply SEO techniques and analytics reports to evaluate conversions, return on investment (ROI), and site effectiveness. Integrate AI tools such as Google Gemini and ChatGPT to generate insights, optimize content, and support data-driven decisions. Complete hands-on projects to apply analytics and SEO skills to real-world business scenarios.

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81781

25 openSeats: 5/30 seats Last recorded: Aug 8, 2026, 8:42 PM
Class #81781Fall 2026UGRD1.5 credits
25 available5 enrolled30 capacity0 waitlist
Days & times
No scheduled meeting time
Meeting dates
Oct 12 – Dec 5
Location
. ONLINE
Instructor
Andrus, Emily L.
Details checked 10 hours agoSeats checked 10 hours ago
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