BA 154Google Analytics & SEO Applic

Catalog

Use Google Analytics and Search Engine Optimization (SEO) tools to measure and improve website performance. Practice keyword research, content optimization, traffic analysis, and campaign tracking with Google Analytics and related web statistics apps. Apply SEO techniques and analytics reports to evaluate conversions, return on investment (ROI), and site effectiveness. Integrate AI tools such as Google Gemini and ChatGPT to generate insights, optimize content, and support data-driven decisions. Complete hands-on projects to apply analytics and SEO skills to real-world business scenarios.