Business & Data Analytics

Catalog description

This inaugural course in a four-part series is crafted to acquaint students with the foundational principles of Business and Data Analytics. Its primary objectives are to cultivate students' comprehension of analytics within a business context and to furnish them with a structured approach for applying key concepts, including but not limited to: framing business problems, conducting stakeholder analysis, performing data manipulation with Google Sheets, crafting data visualizations, employing descriptive statistics, engaging in exploratory data analysis, and effectively communicating data narratives in a business setting. Throughout this course, students will gain proficiency in the processes of data cleaning, visualization, analysis, and dissemination of data-driven insights to stakeholders. The culmination of this course is a hands-on final project, wherein students will conduct a comprehensive exploratory data analysis (EDA) utilizing authentic industry data.