Social Media Marketing

Catalog description

Students will learn to plan, launch, and grow a professional brand presence across major social platforms. Core topics include brand voice and visual identity, audience research and segmentation, social media platforms, content strategy and calendars, community engagement, social listening, and analytics for measuring Return on Investment (ROI). Students also practice creating thumb-stopping content (posts, short video, stories, User-Generated Content (UGC)), writing for tone and clarity, and running basic campaigns-all while addressing ethics, accessibility, and crisis/response workflows.