Introduction to Persuasion

Catalog description

Students will examine historical and contemporary approaches to persuasive messages throughout time. They will focus on the presentation of persuasive appeals while learning to construct, deliver, and critique persuasive messages. Students will be introduced to inductive and deductive reasoning processes to establish logical conclusions. They will identify formal and informal fallacies of language and thought in order to develop the ability to distinguish matters of factual evidence from opinion or judgment. Students will confidently and ethically present persuasive appeals in front of live audiences. (C-ID COMM 190)