Content Marketing Strategy and Branding

Catalog description

Students will develop a strategic framework for planning, creating, and managing brand-aligned content in a rapidly evolving digital landscape. Students learn to translate brand strategy into content pillars, editorial calendars, and channel-specific assets; apply fundamentals of Search Engine Optimization (SEO) and accessibility; and use analytics to evaluate and optimize performance. Topics include content operations, workflow and governance, multichannel distribution (web, email, and social), ethical and inclusive storytelling, and measurement tied to organizational goals.