BUSN 160

Principles of Marketing

San Joaquin Valley College · UGRD · Fall 2026

1 section

Catalog description

This course provides a foundational overview of marketing activities, practices, and processes. Additional topics include business ethics, market segmentation, product, distribution, pricing decisions, consumer products, advertising, and consumer behavior.

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Class #san_joaquin_valley_rancho_mirage-0030Fall 2026UGRD2.0 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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