MKTG 4390

Strategic Marketing Management.

Sam Houston State University · UGRD · Fall 2026

1 section

Catalog description

Students learn to evaluate the external environmental factors and internal organizational characteristics and contexts for the purpose of formulating competitive strategies. Students develop and evaluate competitive marketing strategies and tactics. Prerequisite: MKTG 3310 .

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Class #sam_houston-2110Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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