MKTG 3320
Consumer Behavior.
Sam Houston State University · UGRD · Fall 2026
1 section
Catalog description
Students study consumer behavior, the consumer decision-making process, and external and internal influences on each. Emphasis may be placed on understanding consumer behavior for its implications for marketing strategy. Prerequisite: MKTG 3310 .
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Availability not recently verifiedClass #sam_houston-2096Fall 2026UGRD3 credits
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