Advanced Writing for Public Relations and Advertising.

Catalog description

This course emphasizes the strategic, goal-oriented mission of high-quality media writing. Using a multidisciplinary and multimedia approach, students will learn to write successful and strategically for public relations, advertising, sales, marketing, and business communications formats. Course Equivalents: MCOM 3385, MCPA 3385 Prerequisite: MCPA 3383 and 6 additional hours of MCPA.