Social Marketing Campaign.

Catalog description

Students are introduced to the core principles and practical applications of social marketing—a strategic discipline that aims to influence attitudes and behaviors for social good. Students examine real-world social change initiatives, assess their effectiveness, and learn to apply social marketing frameworks that deliver measurable impacts in public health, environmental sustainability, and community well-being. Prerequisite: MCPA 3381 , MCPA 3382 , and MCPA 3383 Course Equivalents: MCOM 4381 .