Persuasion.

Catalog description

Students explore the principles and theories of persuasive communication with an emphasis on attitude and behavior change. The course may include theoretical frameworks such as the Elaboration Likelihood Model, Inoculation Theory, and the Theory of Planned Behavior. Topics may include persuasive strategies in interpersonal settings, political campaigns, advertising, and social movements. Students learn to critically analyze persuasive messages and apply techniques to create ethical and effective communication across a range of contexts. Course Equivalents: COMS 3382 .