COMS 3330

Communication in Sport.

Sam Houston State University · UGRD · Fall 2026

1 section
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Students examine communication practices and challenges within the context of sports, analyzing research across interpersonal, organizational, media, and cultural contexts. The course emphasizes theory-based and practical approaches to communicating sport-related issues, with attention to topics such as branding, fan engagement, leadership, and ethics. Students also explore the role of sports in society and develop critical thinking and strategic communication skills applicable to careers in athletics, media, and related industries. These communication competencies are highly beneficial for success in a wide range of professional settings. *This course emphasized message design and strategic messaging and is not intended to prepare students for careers in journalism or news reporting.

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Class #sam_houston-0714Fall 2026UGRD3 credits
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