MKTG 380Marketing Strategy

Catalog

Marketing Strategy is designed to help students understand and analyze the strategic planning process as it relates to contemporary business organizations. Students will learn how to critically analyze the task of marketing within a firm, industry and society. Emphasis is placed on identifying and analyzing areas of the marketing mix and how they relate to the strategic goal and objectives of an organization, identifying major marketing problems and evaluating marketing decisions/strategies as they relate to the strategic plan of an organization.