MKTG 361Dig Mktg Research Metrics

Saint Xavier University · 3.0 credits · UGRD

Catalog

Students will learn to be effective marketers through using analytical tools to measure and implement digital strategies. Students will gain experience managing online marketing budgets, identifying ROI of online marketing, targeting online consumers, and measuring online consumer behaviors (website hits, social media posts, online engagement etc...).

Recent sections

Fall 2026 · 1 section

Aug 24 – Dec 12

Section	Days & time	Location	Instructor
01Class #8735	Tu Th · 11:00 AM – 12:20 PM	Graham School of Management GS106	Dr. Vincent J. Cicchirillo, Ph.D
01 notes: Instructional method: Lecture