Pricing & Revenue Analytics

Catalog description

All businesses face operational and pricing challenges including: how to configure and operate their supply chain, how to allocate products to sales channels and outlets, and how to price their products over time to different market segments. The ultimate goal is to match demand with supply. This course looks at the operations management challenges faced by companies and supply chains in various industries through business cases and analytics exercises. This course focuses on incorporating data-driven decision making into companies’ complex pricing decision processes. (Offered in Fall)