SEO and Content Marketing Strategy

Catalog description

When a person types in a search for a product or service, the results will display paid advertisement and unpaid search results, the latter known as organic search. Unpaid organic search is one of the top traffic producers for websites and one of the fastest growing areas of new customer acquisition. This course examines the strategic use of search engine optimization (SEO) in marketing. The course is designed to teach the fundamentals of SEO as well as provide practice with analysis and skills associated with doing SEO for a business or organization. A comprehensive SEO simulation will be used.