Social Media and Digital Marketing

Catalog description

Provides a coverage of the transition from the old paradigm of mass marketing to the new paradigm of social media and digital marketing with a focus on a “market of one.” This course highlights the transition from push marketing to permission marketing and from fixed pricing to pricing set by customers, all with a global reach never before seen. Course topics include database foundations, online branding, video marketing, customer acquisition techniques, display advertising, email marketing, search marketing, social media marketing, lead generation, retention marketing, maintaining effective web sites, measuring and evaluating web marketing programs, social and regulatory issues, mobile marketing.