MKT 6200
Consumer Analysis and Buyer Behavior
Saint Louis University · UGRD · Fall 2026
1 section
Catalog description
Theoretical foundations of consumer behavior with specific attention to aspects of cognition, affect (emotion) and behavior. Practical applications of theory as a basis for marketing action in domestic and global marketing.
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Availability not recently verifiedClass #saint_louis-MKT6200Fall 2026UGRD3 credits
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