MKT 4400
Consumer Behavior
Saint Louis University · UGRD · Fall 2026
1 section
Catalog description
Concepts and theories explaining the cognitive, behavioral and experimental aspects of individual and group purchasing of goods and services; analysis of a broad range of purchase and consumption situations; development of appropriate target market strategies.
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001
Availability not recently verifiedClass #saint_louis-MKT4400Fall 2026UGRD3 credits
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