Managing Ideas in Entrepreneurial Firms

Catalog description

The course is intended as a general introduction to the models and applications of entrepreneurship, innovation, and creativity. The course will introduce the three major forms of entrepreneurship-independent (as in self-employment), corporate entrepreneurship, and social venturing. In addition, the course will educate students about the three key elements of modern entrepreneurship: the recognition and creation of opportunities, the development of strategies to realize those opportunities and the packaging of those opportunities for maximum impact in intended markets.