International Business Intelligence and Analytics

Catalog description

This course focuses on international market research and foreign market intelligence. It provides the skills necessary to conduct multi-country research. Emphasis is thus placed on the collection and analysis of information to aid in developing international business strategies and in integrating them across countries. Students will become familiar with various data collection sources and methods (qualitative and quantitative) for multi-country research and the application of artificial intelligence and automation in international business and marketing research.