International e-Business

Catalog description

International e-business is now emerging as an indispensible way of conducting global business. However, there is a dearth of trained professionals at multinational companies who can manage and coordinate international e-business and global digital media marketing efforts. The marketplace has a skill shortage for the growing demand for professionals who can effectively work with digital media content, software professionals, translators, and colleagues from different countries to implement international e-business strategy and global digital media efforts. This course will help students understand international e-business, global digital media marketing, international online market entry, issues regarding web site localization, and cultural customization. Specifically, the course provides applied knowledge to successfully use the web to tap global online markets.