Persuasive Communication and Advocacy for Health Care

Catalog description

This course focuses on the principles of persuasive communication in both written and verbal form in the context of health care advocacy. Persuasive communication is essential for health care managers and leaders as they sell their ideas to important stakeholders, both internal to their organization and in the external environment. The course focuses on developing skills with various kinds of communication media (presentations, executive summaries, group discussions, iconographs, social media, etc.); developing evidence and arguments for persuasion; and anticipating and preparing for counterarguments.