CMM 4050

Theories of Persuasion

Saint Louis University · UGRD · Fall 2026

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Focuses on contemporary persuasion theory and research. Covers a variety of perspectives on the subject, such as motivation theory, social judgment, social movements, and advertising campaigns. The approach demonstrates how theories of persuasion can help guide the practice of human communication.

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Class #saint_louis-CMM4050Fall 2026UGRD3 credits
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