Integrated Strategic Communication Principles

Catalog description

This course is designed to provide a foundation to prepare students for the advanced advertising and/or public relations courses in areas such as research, media strategy, creative development, and management. Examines a variety of topics, including introduction to advertising and public relations theory, planning, and practice. Examines the relationship between clients, practitioners, and the media industry. Includes a variety of advertising and public relations activities designed to give students a working understanding of how advertising and public relations functions.