Market Research & Consumer Ins

Catalog description

Marketing research is the way companies obtain critical information about their customers, competitors and the environment. This course provides a rigorous experience in the key marketing research methods with the purpose of helping students to ask relevant marketing questions, search for the appropriate methodology, and make effective decisions based on the research output. Techniques of data collection, evaluation of alternative sources of information, methods for analyzing data and being aware to its limitations, as well as presenting the results are covered.