Retailing

Catalog description

Presents retail in its multi-facets as a part of the total interactive marketing channel. Consequently, this course is designed to introduce students to the world of retailing from a managerial/operational viewpoint. This incorporates the study of the key components of retailing, including but not limited to, retail mix, retail marketing strategies, store layout and design, changing technologies and impact on design, and merchandising and related topics. An emphasis will be placed on the e-tail and other evolving trends within the retail environment.