Marketing Strategy

Catalog description

This capstone course helps prepare students to execute the development, application and assessment of Marketing strategy from a customer-focused, market-sensing and competitor-driven perspective. Supported by Market Research and Analytics, students will create a strategic Marketing plan that includes branding, product and market development, promotion, channels of distribution, ethics and other contemporary issues. Completion of all core MKT courses and four or more 600 and above level elective courses required.