Visual Identity and Branding

Catalog description

This course focuses on creating individual visual identities and branding for clients, implementing systems through the use of typography, color, photography and graphics. Students will examine and develop impactful and cohesive brands through the use of image, type, color theory and best practices. We will address sustainability, social responsibility and brand value. Emphasis will be placed on developing design strategies to inform brand identity design to effectively solve design and communication problems visually. The course will guide students through the design process and creation of professional presentations. Students will create various components including logos, identity systems and identity manuals; as well as the application to various outputs and platforms. (such as stationery, signage, social media and web-based platforms) Students will learn how to apply these concepts through a semester-long, team-based project with an external client.