Commercial Design

Catalog description

A study of the essential elements of commercial design and advertising including the conceptual and graphic design issues involved in the production of a cohesive campaign--including print, environmental/guerilla, social media and web-based applications. Principles of design, layout, copy writing and designing cross platform promotional campaigns will be practiced and executed using computer graphic software. Course topics will include anticipating how to visually engage target audiences, creative concept formulation, logo and advertisement design and layout, typography, working with art, as well as an introduction to project management, production timelines and methods. This course transitions students from taking individual approaches to team-based approaches, gearing up for real world agency experience.