Typography I

Catalog description

This course provides an introduction to the study of the letterform as a cornerstone of graphic design. It focuses on how typography can be used as a communicative device as well as a graphic, compositional and expressive element. Areas explored include letterform anatomy, letterform analysis, typographic systems, typographic identification, and practical issues of typesetting and using type effectively. We will examine hierarchy, scale and font choices. Students will continue to focus on craftsmanship as well as innovation in typographic layouts. Critical analysis of personal work as well as others will be expected as we continue to develop our professional vocabulary.