Quantitative Techniques

Catalog description

This course will be an introduction to the market research process with applications to either students' own companies or companies in the market place. This course will cover quantitative research, as well as converting management problems to answerable research questions. The major focus is quantitative research and survey design as well as secondary research. This section of the course will help students understand how to write surveys and interpret surveys that are unbiased and help them develop real, tangible consumer insights. In addition, we will cover introductory statistical techniques to analyze quantitative research. Students will be assessed by completing a full market research report from hypothesis generation to analysis. This course counts for the market research requirement in the Food Marketing MBA.