Revenue Growth Management

Catalog description

This class brings to life an understanding of Revenue Growth Management in CPG, and how to achieve RGM Excellence at the center of commercial integration. Students will learn more around “ways-of-working” and how RGM is the central conductor of the entire commercial process. We'll get specific on the practice, the skills, the people, and discipline needed to collaborate for excellence! Students will gain an understanding of the trade-offs when taking price is a critical component of RGM. It requires a balance of art and science, where more often than not, math and science are running the show. However, communication, different channels, and supply chain constraints play a role. As inflationary pressures build, you’ll learn how proper planning, collaboration, and responsiveness lead to better outcomes for teams and trading partners. This class will have a number of guest speakers who are expert in the area of Consumer Products and RGM. The class will listen to each speaker and then discuss how this applies to their experience, products, and companies.