Media Advocacy

Catalog description

Media advocacy focuses on the strategic use of communication and media channels for the purpose of social change and to influence public policy initiatives, including issues related to health, criminal justice, climate change, and race. Students will explore how institutions and individuals past and present have employed media to improve their communities. Advocacy media differs from traditional mass media in that it strategically empowers communities and individuals to shape public debates on issues that impact them. Traditional mass media aim to fill the “knowledge gap,” while advocacy media fills the “power gap." Communication fee $115.