Strategic Communication

Catalog description

This course provides a foundational understanding of the core principles and application of strategic communication in various contexts. Through a blend of theory, practice and real-world exercises, students will craft, deliver, and evaluate effective strategies to align with client goals, values and target audiences. Examinations of messaging, media channels, and stakeholder engagement reveal issues in strategic communication including crisis, forecasting and brand reputation while integrating ethical considerations, technological acumen and cultural competence. Students are prepared to effectively articulate messaging that drives engagement, manages public perception, navigates integrated media landscapes, motivates masses, and accurately represents organizational goals and identity.