Business Strategy

Catalog description

This is a senior-level business capstone course for the undergraduate core curriculum in the Haub School focusing on enterprise-level strategy. The course introduces the most important concepts and frameworks of strategy and helps you develop critical thinking skills for formulating and implementing strategy. We will focus on the perspectives and skills required to identify and diagnose critical strategic issues affecting firm performance, and examine how firms can gain and sustain competitive advantage in the face of uncertainty and competition. To be successful, a firm’s strategy must permeate all departments and functional areas. As such, we integrate and apply knowledge and skills gained from your prior studies (e.g., accounting, economics, finance, data analytics, management, marketing) to teach you to be a better—meaning a more systematic, logical, complete, critical—thinker about strategy. In doing so, we apply a comprehensive and integrated business perspective.