BUS 160ENTREPRENEURSHIP

Catalog

Proven principles of successful entrepreneurship and the steps necessary to create and sustain a new business. Includes creation of a business plan. Practical hands-on business course designed for students interested in starting their own business or for the new business owner. Fulfills Entrepreneurship certificate and degree requirements. Students will learn opportunity assessment, target markets, financial measurement metrics, legal considerations, and operational and management issues. Benefits and risks of business ownership; management and marketing a business from an entrepreneurial perspective. Students will create a business plan and develop strategies to secure financing.