BUS 135MARKETING

Catalog

Marketing and its functions in organizations and society. Examines the strategic marketing process including planning, implementation, and evaluation. Covers various marketing strategies, such as segmentation, targeting, positioning, and marketing mix (product, price, place, and promotion) and explores how they contribute to the company's competitive advantage. Includes both classic and contemporary marketing tools, including interactive marketing, such as social media, mobile marketing, and e-commerce. Students apply concepts in case studies and simulations and create a marketing plan.