Social Media Management and Metrics

Catalog description

Media Metrics and Analytics provides a thorough grounding in how media consumption is measured (metrics) and utilized (analytics) by media organizations and independent professionals. The course spans traditional circulation of print publications, broadcast, cable, and radio ratings, web site traffic measures, social media statistics and advertising data. Media Metrics and Analytics examines the types of measures that, for example, are now commonly displayed on monitors in newsrooms as a way to gauge success of a story, or are used by entrepreneurs to evaluate the overall success of various media. No special statistical background is necessary, and the course is geared toward using programs and tools that are designed for use by non-technical personnel.