Sports Branding and Fan Relations

Catalog description

In this course students will learn strategies for using elements of branding to develop key relationships with fan bases and the sports community. Key concepts include establishing an identity for the sports team as a part of the larger community, using branding to set expectations for the fan experience, leveraging brand equity to expand the influence of sports programs and athletes, and implementing strategies to grow fan bases in support of larger causes including those related to youth and community development activities.