MUS 40315Entrepreneurship in the Music Industry

Catalog

This course provides an in-depth view of the major technological disruptions and the ensuring business opportunities that have shaped the music industry, from wax cylinder to vinyl record, cassette, CD, MP3, and Internet streaming services, with a particular focus on how the digital age has utterly transformed the music industry. Comprehensive research and analysis of current and cutting-edge music business models and marketing strategies complete this course curriculum.