MKT 09391Business to Business Marketing

Rowan University · UGRD

Catalog

Students will investigate key concepts and strategic issues associated with marketing to business and organizational customers. Strategic differences between business and consumer marketing will be examined. Students will apply course concepts by means of analysis of case studies of actual decision situations.

Recent sections

Fall 2026 · 1 section

Sep 1 – Dec 17

Section	Days & time	Location	Instructor
1Class #41654	Tu Th · 9:30 – 10:45 AM	Business Hall 227	Novak, April