MKT 09391

Business to Business Marketing

Rowan University · UGRD · Fall 2026

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Catalog description

Students will investigate key concepts and strategic issues associated with marketing to business and organizational customers. Strategic differences between business and consumer marketing will be examined. Students will apply course concepts by means of analysis of case studies of actual decision situations.

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Current meeting, instructor, credit, and enrollment details

Updated 2 hours ago

1

FullSeats: 36/32 seats Last recorded: Aug 7, 2026, 4:50 PM
Class #41654Fall 2026UGRD
-4 available36 enrolled32 capacity0/0 waitlist
Days & times
TR 0930-1045
Meeting dates
Sep 1 – Dec 17
Location
Business Hall 227
Instructor
Novak, April
Details checked 2 hours agoSeats checked 2 hours ago
Class numbers and section codes come from the registrar.
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