MKT 09378
Product, Price, New Venture Management
Rowan University · UGRD · Fall 2026
3 sectionsNo open sections · 3 checked
Catalog description
In this course, students analyze new product development and new product management. The course covers idea screening, concept testing, new product evaluation, pricing theory and practice. Students study the use of marketing techniques, including advertising, promotion and pricing for each phase of the product life cycle.
Sections
Current meeting, instructor, credit, and enrollment details
1
FullSeats: 0 enrolled Last recorded: Aug 7, 2026, 4:50 PMClass #45721Fall 2026UGRD
0 available0 enrolled0 capacity0/0 waitlist
- Days & times
- MW 1400-1515
- Meeting dates
- Sep 1 – Dec 17
- Location
- Business Hall 227
- Instructor
- Staff
Details checked 2 hours agoSeats checked 2 hours ago
4
FullSeats: 0 enrolled Last recorded: Aug 7, 2026, 4:50 PMClass #46288Fall 2026UGRD
0 available0 enrolled0 capacity0/0 waitlist
- Days & times
- W 1830-1945; W 2000-2115
- Meeting dates
- Sep 1 – Dec 17
- Location
- Business Hall 225; Business Hall 225
- Instructor
- Staff
Details checked 2 hours agoSeats checked 2 hours ago
5
FullSeats: 0 enrolled Last recorded: Aug 7, 2026, 4:50 PMClass #46563Fall 2026UGRD
0 available0 enrolled0 capacity0/0 waitlist
- Days & times
- MW 0930-1045
- Meeting dates
- Sep 1 – Dec 17
- Location
- Business Hall 235
- Instructor
- Staff
Details checked 2 hours agoSeats checked 2 hours ago
Class numbers and section codes come from the registrar.
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