MKT 09378Product, Price, New Venture Management

Rowan University · UGRD

Catalog

In this course, students analyze new product development and new product management. The course covers idea screening, concept testing, new product evaluation, pricing theory and practice. Students study the use of marketing techniques, including advertising, promotion and pricing for each phase of the product life cycle.

Recent sections

Fall 2026 · 3 sections

Sep 1 – Dec 17

Section	Days & time	Location	Instructor
1Class #45721	Mo We · 2:00 – 3:15 PM	Business Hall 227	Not published
4Class #46288